93% of marketers use influencer marketing, don’t it? – Spiceworks
In the recent past, the influencer marketing had its correct share of ascents and downs, but marketers still swear by it to do social and involvement. Socialpubli.com recently launched the 2019 Influencer Marketing Report: The perspective of a marketer This said that 93 percent of marketers appreciate the influencers. In this article we break down why marketers bid on influencer marketing and how to optimally implement it as a marketing strategy.
Influencer marketing is now an integral part of the marketing mix and is very effective to reach a niche audience.
Let’s look at some statistics based on how marketing professionals use influencer marketing.
According to socialpubli.com,
- 93 percent of questioned marketers uses influencer marketing
- Most marketers collaborate with influences to promote content (35.4%) and product launches (34.2%)
- 84 percent of marketers believes that influencer marketing is effective
- Marketers resort to influences to increase the degree of brand awareness, lead involvement and reach new audiences
As influencer marketing increases widely, let us first understand – what is influencer marketing? And, how to understand it correctly.
Find out more: will BFFs be on social networks and influencer in 2019?
What is influencer marketing?
Influencer marketing involves promoting your brand through an influencer that has a significant impact on the purchase decisions of the target audience. Influences are considered experts by the people who follow them. They are informed in their given category – whether it is fitness, fashion and lifestyle, technology, games or finances. Whatever the influencers would say about a particular product, service or brand is considered reliable information, giving brands a reason to work with them
~ Shane BarkerDigital Strateg, Shane Barker Consulting
The above statistics prove that marketers are based on influencer marketing as part of a comprehensive marketing plan.
Why do marketers love influencer marketing?
Influencer marketing has now become a predominant marketing strategy for several reasons.
1. Influence may be effectively involved
Influencer marketing is different from celebrity opinions. A celebrity approval usually motivates people who idolize celebrity to buy (or use) certain products and brands. These fans embrace the product (or brand) because they want to follow their favorite celebrity.
Influences are experts in the matter, who have the establishment of target circles in a niche segment. They build a community of followers in a specific area of interest and are regularly engaged with their audiences. Marketers can use this influencer-community relationship to promote their brand or offers. The message can be placed in a continuous conversation between the public and the influencer, which makes it more relevant, thus ensuring involvement and conversion.
2. Influencer marketing is a scalable strategy with a word
With growing digital interactions, social media has become the channel favored for the public and influentials alike, with Instagram in the foreground (according to Emarketer)
When conversations happen on social channels, the likelihood of the message is viral is quite high and every marketer dreams of a viral campaign. Influences already have the target audience in place and, instead of building an audience on a brand page (which requires time), marketers collaborate with influences to reach a wider audience and to win more followers. A big online audience ensures a greater touch of the brand message.
Find out more: Influencer marketing trends and challenges in 2020 and not only
3. Influence generates relevant, relevant content
Influences usually create their own content; This organic content resonates well with their audience. It is the influencer that leads the concept, presentation, calendar and conversation behind the content, which offers credibility and authenticity to the message.
Moreover, the influencers understand the wishes of their audiences, so they know how, when and what message will have a maximum impact. With the right tools and technology-mattresses with high quality cameras, editing applications, etc. Influences can now beat creative, attractive and high quality content in a jiffy.
This amalgamation of the public, innovation and technology is a convincing reason for marketers to associate with influences that naturally fit their industry and show brand values.
4.
Socialpubli.com also reports that influencer marketing has the best ROI among other digital strategies – 35.3 percent, which is much more than your social commercials will get.
Although the measurement of ROI for influencer marketing is a significant challenge for marketers due to fake followers, deceitful content, social robots, etc. Learning the challenges in the past that marketers now use the pursuit of affiliation connections together with involvement and costs on involvement (CPE) to track and analyze the success of their influencer campaigns.
Here are some reasons why the influencer marketing strategy has the best ROI:
- Marketers should not invest in instruments and technology to create content.
- Marketers receive better coverage due to influencer marketing/promotional skills.
- These days, Nano micro-influences and influences become much more efficient for a narrow, defined niche audience. In addition, they are favorable to the budget, so the brands prefer and are approachable, which leads to greater involvement. Win-Câstig!
Learn more: 5 ways to create an effective marketing strategy of influencer
Key charges for marketers
Influencer marketing continues to evolve despite the challenges I saw last year. For an effective influencer marketing strategy, here are some acting tips:
- Identify the goals for an influencer strategy. For example, do you want to create brand awareness or launch a product?
- Identify influences that naturally portray your brand values instead of going for the most popular figure, choose an influencer that has a small but loyal in your niche.
- Your influencer strategy should be in collaboration with the other strategies for a smooth campaign flow.
- Give it to your influence creative freedom; Shorten about your theme, goal and strategy, but let it convey the message in their style. He wants them and will respond to their audience.
- Be transparent. Encourage the influence to label promotional posts as “sponsored or paid partnerships” to keep the public confidence and conform with FTC guides.
Are you ready to activate your influencer marketing strategy? TEll us on Twitter or LinkedIn or Facebook; We always listen!
#marketers #influencer #marketing #dont #Spiceworks