The 14 marketing jobs with the highest payment, including advertising and PR

The new research from Robert Half shows a strong compensation in the field of marketing, with C-Suites exceeding $ 200,000 and the increasing demand for the roles of digital and user experience. Here are the most paid marketing jobs classified according to average salary:

1. Chief Marketing Officer – 200,250 USD
2. Marketing Vice President – $ 168,250
3. User Experience Director (UX) – $ 164,000
4. Vice -President of Public Relations – $ 136,000
5. Marketing Director – $ 131,750
6. Creative Director – $ 131,500
7. Information Architect – $ 118,500
8. Media Director – $ 117,250
9. Account Director – $ 117,000
10. Product Manager (Marketing/Creative) – $ 116,250
11. UX Designer – $ 115,250
12. Director of Communications/PR – $ 114,500
13. Marketing Analytics Manager – $ 113,500
14. Product Marketing Manager – $ 111,750

Geographical differences in terms of marketing work

These salaries represent national median. The salary can vary significantly depending on the location, the major technological hubs and the coastal cities usually offering a higher compensation. For example, a UX director of New York has an average salary of $ 223.860 compared to a similar role in Fort Wayne, Indiana, at $ 137,760.

To view wages intervals in a specific city, use Robert Half salary after looking for the category.

Chief Marketing Officer – 200,250 USD

Range (25 – 75 percentile): $ 170,500 – $ 243,750

The top marketing position in most organizations is OCM. Marketing chiefs have established the General Marketing Strategy and Directorate. They work directly with the CEO and other C-Suites directors to align marketing with business goals. The role requires a vast experience and a record of the successful marketing leadership. OCMs usually manage large teams and budgets, while maintaining relationships with the key interested parties.

Marketing Vice President – $ 168,250

Interval: $ 145,000 – $ 193,750

Marketing VPs organize major segments of a company’s marketing operations or lead all marketing in medium-sized organizations. They translate the strategy at a high level into actionable plans and supervise their execution. The role requires strong driving skills and profound marketing expertise.

User experience manager (UX) – $ 164,000

Interval: $ 136,500 – $ 188,000

UX directors run teams that project digital products and services. It is ensured that all users’ contact points work perfectly together. This relatively new role commands high salaries due to increasing the focus on the digital customer experience. UX directors need both design and technical understanding.

Vice -President of Public Relations – $ 136,000

Interval: $ 116,750 – $ 162,500

These directors manage the corporate reputation and the communication strategy. It deals with crisis communications, media relationships and strategic messenger. The role requires excellent communication skills and a solid pressure.

Marketing Director – $ 131,750

Interval: $ 112,250 – $ 166,000

Marketing directors develop and perform marketing strategies for products, services or business units. It usually manages several marketing managers and coordinates between departments. The role needs both strategic thinking and practical execution skills.

Creative Director – $ 131,500

Interval: $ 101,750 – $ 163,500

Creative directors guide the artistic vision for marketing campaigns and brand identity. They lead teams of designers, writers and other creative professionals. Success requires both artistic talent and meaning of business.

Information Architect – $ 118,500

Interval: $ 99,250 – USD 144,500

These specialists project the structure and organization of digital web products and sites. They focus on simplifying and understanding complex information. The role combines technical knowledge with user psychology.

Media Director – $ 117,250

Interval: $ 99,250 – USD 144,500

Media directors plan and manage advertising campaigns on various channels. They deal with the media strategy, budgeting and sellers. The role requires a deep understanding of both traditional and digital media.

Account Director – $ 117,000

Interval: $ 96,000 – $ 141,500

The directors are managed to manage the relationships between important agents and customers. They provide customer satisfaction while meeting the agency’s goals. The position needs strong business and interpersonal skills.

Product Manager (Marketing/Creative) – $ 116,250

Interval: 91,750 USD – 135,750 USD

Product managers guide the development and marketing of product from the concept until launch. They work with multiple teams to ensure the success of the product. The role requires both marketing and project management skills.

UX Designer – $ 115,250

Interval: $ 95,750 – $ 140,250

UX designers create easy -to -use digital experiences. They research the needs of users and design solutions. The role combines creative design with technical skills.

Director of Communications/PR – $ 114,500

Interval: $ 96,750 – 135,750 USD

These directors manage corporate communications and public relations programs. It forms public perception and deals with strategic communications. The role needs strategic thinking and excellent writing skills.

Marketing Analytics Manager – $ 113,500

Interval: 97,250 USD – 131,750 USD

Analysis managers follow the marketing performance and provide information on decision making. They work with data tools and viewing software. The role requires strong analytical and communication skills.

Product Marketing Manager – $ 111,750

Interval: $ 88,000 – $ 134,000

A product marketing manager is crucial in terms of demand and adoption of the products or services of a company. Operating within a marketing agency or a corporate framework, this role involves a close collaboration with various departments, such as sales, product development and advertising.

Key trends in marketing work salaries

Premium of digital skills

The roles that focus on digital and analytical experience are located at a high compensation. UX directors earn more than traditional creative directors, showing the value of digital expertise.

Executive premium

C-Suitte and VP positions still in the top of the salary ranking. The difference between executive salaries and manager remains significant, with the CMOs gaining almost many managers.

The value of the analysis

Both the positions of analysis at the level of director and manager do the first 14, reflecting the importance of data based marketing.

Education and abilities

Most of the positions paid by the top require at least one license degree and a few years of experience. Technical roles such as UX director often need training or specialized certifications.

Skills you have

Although the positions described do not specifically refer to AI, marketers are increasingly expected to know how to use AI tools for the idea, content creating, generating images and more depending on their role. Sophisticated applications, such as service agents for customer, are also large in the near future. On the other hand, some input levels involving writing the basic article content or social media posts can find their usurpate work by AI models.

The marketing spectrum

Robert Half’s research covers at least 90 marketing jobs and related roles in advertising and public relations, from entrance level, such as account coordinators to CMO position. This wide range of roles shows the varied opportunities of the domain and career paths. Many positions are open to recent graduates, although in entry salaries, while medium level roles usually require 2-5 years of experience. Higher positions can request 10+ years of progressive responsibility, especially for larger companies. Many of the most paid positions combine management experience with specialized skills in fields such as digital strategy, analysis or user experience.